SEARCH ENGINE MARKETING  SERVICE

Increase Online Visibility & Drive More Targeted Traffic

Whether you're just getting started with SEM or looking to take your campaigns to the next level, our campaign managers have everything you need to succeed.

Learn About Our Process

When We Start Advertising

Analyzing Target Audience

The first step in SEM is to gain a clear understanding of your target audience. This includes identifying their demographics, interests, and behaviors. After understanding of your target audience, you can start to identify the keywords and phrases they are likely to use when searching on search engines such as Google, Youtube & Bing.

Keyword Research

Keyword research is a critical step in this stage as it enables marketers to identify the phrases and terms that the potential customers are using while searching for products or services. The process involves researching the search volume, competition, relevance and potential lead generation keywords.

Analyzing Competition

The final step is to analyze your competition. Competitor analysis is equally important as it helps the marketers to understand their target market, identify opportunities, and develop an edge over their competitors. We'll analyze competitors’ ranking, ad strategies, and budget allocation to determine how to allocate their own SEM budget.

Our SEM Services

Pay-Per-Click

With PPC, you only pay when someone clicks on your ad, which means every penny you spend is going directly towards reaching potential customers who are interested in your product or service. We'll create highly effective campaigns that are tailored to your specific business goals and target audiences, and continuously refine them.

Keyword Research & Strategy

We utilize the latest tools and technology to identify the most relevant and high-traffic keywords for your business, ensuring that your SEM efforts are targeted and effective. Our team of experts performs in-depth analysis of competition, industry trends, and customer behavior to ensure that your keywords are optimized for maximum ROI.

Link Building

Our link building service is designed to help your business achieve its SEM goals by building a diverse and comprehensive backlink profile. We use a combination of strategies, such as creating guest posts, broken link building, and editorial outreach to gain high-quality backlinks from authoritative websites in your industry.

Remarketing Advertising

By using advanced tracking technology, we can determine which individuals visited your website, how long they stayed, and what actions they took before leaving. We then create sleek, personalized ads that will follow them across the web, reminding them of the value your business can offer.

Addressable Advertising

By leveraging cutting-edge technology and advanced algorithms we'll target specific audiences with tailored messages, ensuring that your advertising efforts are optimized for maximum impact. We analyze user behavior, demographic data, and other factors, for campaigns that deliver results. 

Geofencing Advertising

Target audiences based on their location with remarkable accuracy. By leveraging GPS and Wi-Fi signals, we can create virtual boundaries around specific areas such as event venues, stores, neighborhoods, or even entire cities. This way, we can deliver targeted ads to users who are currently within those virtual fences or who have visited them in the past.

Why Interactive Inbound As Your SEM Service Provider

Dedicated Project Manager

No matter the size of the project, every brand receives a dedicated project manager. The project manager's main focus is to consistently deliver top-notch results.

Team of SEM Experts

Individuals are dedicated to one project at a time to maintain focus and drive towards accomplishing the established objectives.

5 Star Agency

Our exceptional work in the SEO industry has been recognized as a 5 star review agency in the past two years.

Data Driven Approach

Data is the foundation for informed decision-making in building your brand. By leveraging this approach, our company has experienced remarkable growth.

Experience

Although our company is relatively young, our team possesses a wealth of experience in the SEM industry, with individual members having 10 to 15 years of combined expertise.

Regular Reporting

We understand just how important it is to engage with your customers and followers on social media. That's why we offer a comprehensive social media management package designed to help you respond to comments and messages quickly, efficiently and professionally.

Features Implemented In This Package To Get Leads

Custom Strategy

Our custom strategy SEM service is geared towards enhancing the online presence of businesses by leveraging the power of search engines. We work hand-in-hand with our clients to understand their unique goals and objectives, and tailor our strategies to ensure their online success.

Keyword Optimization

Through our cutting-edge technologies and analytical tools, we provide a thorough analysis of the current search trends and identify the key phrases that your website should focus on to improve its online visibility. Our keyword optimization service involves the strategic placement of these essential keywords in your online ad campaigns, website content, and meta tags, among other relevant areas.

Targeting On Multiple Networks (Google, Bing, Gmail)

Our Targeting On Multiple Networks SEM service provides our clients with a powerful and effective approach to boost their online presence and drive more traffic to their website. By leveraging the advertising platforms on Google, Bing, and Gmail, we are able to reach a larger audience and target them with highly relevant ads that align with their search queries and interests.

Competitor Analysis

Stay ahead of your competition in the marketplace. At our digital marketing agency, we understand the importance of analyzing your competitors' strengths and weaknesses to identify opportunities for improvement in your own marketing strategy. Our SEM service consists of a comprehensive analysis of your competitors' online presence, including their search engine rankings, ad campaigns, and social media reach. 

Custom Ad Copy

Designed to help businesses achieve better visibility and engagement through search engine advertising. Our team of experts crafts ad copies that are tailored to meet the specific needs of your business, ensuring that your campaigns are optimized for maximum conversions and profitability.
With our custom ad copy SEM service, you can expect to see a significant increase in traffic to your website, as well as higher click-through rates and more qualified leads. 

Bid Management

By maximizing their advertising budget and improve their return on investment (ROI) by optimizing bids for their search engine marketing campaigns. Our team of experienced and skilled SEM professionals will carefully analyze and monitor our clients’ campaigns on popular search engines, such as Google, Bing, and Yahoo, and make real-time bidding adjustments. This will ensure that our clients’ ads are always showing at the right time and place, targeting their desired audience, and competing effectively with their competitors.

The Numbers You Need To Know

75%

of people will never go past the first page of the Google search results page

93%

of web experiences begin on a search engine

66%

of unique search queries lead to one or more clicks

68%

of all website traffic comes from organic and paid searches

We’re Fully Equipped To Manage
Your Businesses Online Presence

E-Commerce

Creating an e-commerce business requires a user-interactive and end-user experience website to showcase your products in a way that'll convert visitors to customers. From product descriptions to quality images and videos, we consider all the factors.

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Social Influencer

High-quality social media content strategies are what separates you from amateur influencers just getting started. We have all the tools and data-driven results to get the most out of your current audience while providing as much value as possible.

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Multi-Location Business

We are aware of the unique requirements of franchises when it comes to reviews and local visibility. Our team understands the challenges of managing multiple business locations and can provide the help and support necessary to ensure your success.

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Local Businesses

We understand how important it is for consumers to find your business nearby. Reviews, business listings, and Google My Business are incredibly valuable. They can help enhance your online presence on the search engines and establish your local reputation.

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You need data driven search engine marketing, and that's what we do. We are a team of  SEM Specialist who research, analyze & run campaigns. We specialize in  advertising & reaching your audience in the search engines such as Google. Look no further than Interactive Inbound.

How Search Engine Marketing Benefits Your Business

  • 1. Increased Website Traffic Through Targeted Ads

    SEM enables businesses to create highly targeted ads that reach potential customers when they're actively searching for products or services. This leads to a significant increase in website traffic, as the ads are displayed to users who have demonstrated intent and relevance.


    Example:

     

    A small e-commerce site utilized SEM to target keywords related to their products. Within three months, they saw a 40% increase in online sales, driven by the surge in targeted traffic.


  • 2. Cost-Effective Marketing Strategy

    One of the standout features of SEM is its cost-effectiveness. Unlike traditional advertising methods, SEM allows businesses to control their budgets precisely. 


    You can set daily or monthly limits, ensuring you only spend what you can afford while maximizing your return on investment (ROI).


    Example:


    A startup effectively managed their marketing budget by leveraging SEM. By carefully selecting keywords and optimizing their ad spend, they achieved a high ROI and experienced exponential growth in their customer base.

  • 3. Immediate Results

    Unlike some marketing strategies that take time to gain traction, SEM can deliver immediate results. 


    As soon as your campaign goes live, your ads can start appearing in search results, reaching potential customers at the exact moment they need your services or products.


    Example:


    A local service-based business saw a 50% increase in website traffic and customer inquiries almost immediately after implementing targeted SEM campaigns. This quick turnaround allowed them to capitalize on new opportunities and grow their client base swiftly.


  • 4. Detailed Insights and Analytics

    One of the major advantages of SEM is the wealth of data and insights it provides. 


    Businesses can track the performance of their campaigns in real time, analyzing metrics such as click-through rates (CTR), conversion rates, and cost-per-click (CPC). 


    This data-driven approach allows for continual optimization and improved effectiveness.


    Example:


    Using the detailed analytics provided by their SEM platform, a niche product company was able to refine their ad targeting and messaging. 


    This resulted in a significant boost in campaign performance, ultimately leading to increased national attention and brand recognition.

  • 5. Enhanced Brand Awareness and Customer Engagement

    Strategic ad placement through SEM not only drives traffic but also enhances brand awareness. 


    Even if users don't click on your ad immediately, repeated exposure to your brand name and message can create a lasting impression, making it more likely they'll consider you in the future.


    Example:


    An e-commerce site used SEM to maintain a consistent presence in search results for relevant keywords. 


    Over time, this strategy increased their brand visibility and fostered greater customer engagement, as evidenced by the growing number of direct searches for their brand.


PLANS & PRICING

Ready To Get Started?

Basic Package


This package is perfect for beginners, or freelancers of all types. It’s just right for exploring your potential.

$600.00

Per month

  • Ad Spend Limit

    $100 – $5,000/month ad spend (paid to networks)

  • Initial Optimization

    $1,200 (First Month’s Management including Campaign Audit)

  • Progressive Monthly Management Cost

    SEO optimization involves various factors working together to drive traffic to your website. 


    From keyword research and analysis to on-page optimization and link building, numerous strategies and techniques are applied in SEO optimization. 


    Our objective is to create an online presence that is both authoritative and trustworthy while also making your website easy for search engines to crawl and understand.

  • Included Networks

    Google PPC Network

  • Management Deliverables

    • 500+ SMEs behind campaign driving results
    • Initial campaign development & strategy
    • Advanced keyword research and selection
    • Industry analysis
    • Ad campaign copywriting
    • Ad copy performance testing
    • Ongoing keyword development and tweaking
    • Dynamic keyword insertion into ads
    • Google analytics integration & goal tracking
    • Strategic bid management
    • PPC account settings monitoring (Ex. Geotargeting)
    • Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created)
    • Up to two personal consultations per month
    • Monitoring clicks, conversions and click fraud activity
    • Setup and management of rule based bidding

  • Performance Reporting

    • Monthly performance & analysis reporting
    • Omni-channel customer journey tracking and reporting
Get Started

Business Package

If you know your needs, then this is the package for you. Unlimited support right at your fingertips. 

$975.00 or 15% Ad Spend

Per month 

  • Ad Spend Limit

    $5,000 – $30,000/month ad spend (paid to networks)

  • Initial Optimization

    $2,250 (First Month’s Management, including Campaign Audit, Creative Development)

  • Progressive Monthly Management Cost

    $975 or 15% of spend, whichever is higher

  • Included Networks

    • Google PPC Network
    • Google Local Services Ads
    • Bing PPC Networks
    • Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)
    • Google customer match & audience match
    • Google Shopping Management

  • Management Deliverables

    • 500+ SMEs behind campaign driving results
    • Initial campaign development & strategy
    • Advanced keyword research and selection: 10,000 Keywords
    • Industry analysis
    • Ad campaign copywriting
    • Ad copy performance testing
    • Ongoing keyword development and tweaking
    • Dynamic keyword insertion into ads
    • Google analytics integration & goal tracking
    • Strategic bid management
    • PPC account settings monitoring (Ex. Geotargeting)
    • Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created)
    • Up to two personal consultations per month
    • Monitoring clicks, conversions and click fraud activity
    • Setup and management of rule based bidding
    • International PPC campaign management (Addtl. fees may apply)

  • Performance Reporting

    • Monthly performance & analysis reporting
    • Website conversion analysis reporting
    • Omni-channel customer journey tracking and reporting
Get Started

Premium Package


Our best and most comprehensive package, this is the perfect plan for any small agency or company. 

12% of Ad Spend + $250

Per month

  • Ad Spend Limit

    $30,001+/monthly ad spend (paid to networks)

  • Initial Optimization

    $5,800 (First Month’s Management, including Campaign Audit, Creative Development)

  • Progressive Monthly Management Cost

    12% of ad spend +$250/mo. platform fee

  • Included Networks

    • Google PPC Network
    • Google Local Services Ads
    • Bing PPC Networks
    • Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)
    • Google customer match & audience match
    • Google Shopping Management

  • Management Deliverables

    • 500+ SMEs behind campaign driving results
    • Initial campaign development & strategy
    • Advanced keyword research and selection: 10,000 Keywords
    • Industry analysis
    • Ad campaign copywriting
    • Ad copy performance testing
    • Ongoing keyword development and tweaking
    • Dynamic keyword insertion into ads
    • Google analytics integration & goal tracking
    • Strategic bid management
    • PPC account settings monitoring (Ex. Geotargeting)
    • Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created)
    • Up to two personal consultations per month
    • Monitoring clicks, conversions and click fraud activity
    • Setup and management of rule based bidding
    • International PPC campaign management (Addtl. fees may apply)

  • Performance Reporting

    • Monthly performance & analysis reporting
    • Website conversion analysis reporting
    • Omni-channel customer journey tracking and reporting
Get Started

FAQ's

Got a question? We’re here to help.

  • What is SEM?

    Search Engine Marketing (SEM) is a digital marketing strategy that aims to improve business visibility and website traffic through paid advertising on search engines like Google, Bing, and Yahoo. It includes a range of paid advertising techniques such as pay-per-click (PPC) ads, display advertising, and remarketing ads, all of which help your business appear at the top of search engine results pages (SERPs).


    PPC ads involve bidding for ad space on search engine results pages, and you only pay when someone clicks on your ad. Display advertising involves placing banner or video ads on third-party websites to create brand awareness and generate website traffic. Remarketing ads target users who have shown interest in your business by displaying relevant ads to them across the web.


    SEM is an effective way to drive traffic to your site and generate leads, helping your business to grow. By targeting specific keywords and demographics, you can increase your chances of being seen by the right audience. Additionally, SEM provides measurable results, allowing you to track the success of your campaigns and adjust your strategy accordingly. It is a critical component of any digital marketing plan and can help businesses of all sizes to improve their online presence and increase revenue.

  • What is PPC?

    PPC stands for Pay-Per-Click, a digital advertising model where advertisers pay each time someone clicks on their ad. PPC allows businesses to target their audience based on specific keywords, demographics, and geographic locations. The ads are typically displayed on search engines, social media platforms, and other websites.


    One of the benefits of PPC is that it provides quick and measurable results, allowing businesses to track their ad spend and ROI. Furthermore, PPC campaigns can be customized based on specific business objectives, such as increasing sales, generating leads, or building brand awareness.


    However, it’s important to note that success with PPC requires careful research, monitoring, and optimization. Advertisers must identify the right keywords, create compelling ad copy and landing pages, and continually analyze and adjust their campaigns to maximize effectiveness and minimize costs.


    At our digital marketing agency, we specialize in helping businesses develop and execute effective PPC strategies to drive traffic, increase leads, and boost ROI. Our team of experts can handle everything from keyword research to ad creation and ongoing optimization, ensuring that our clients get the best possible results from their PPC campaigns.

  • What are PPC services?

    PPC, or pay-per-click, services are a form of online advertising where advertisers pay a fee each time one of their ads is clicked. These ads are typically displayed within search engine results, social media platforms, or other websites and are designed to drive relevant traffic to the advertiser's website.


    PPC campaigns offer numerous benefits, including the ability to target specific demographics, control ad spend, and track performance metrics. With the right strategy and approach, PPC can be an effective way to boost brand awareness and drive conversions.


    At our digital marketing agency, we specialize in creating customized PPC campaigns tailored to each client's unique needs and goals. Our team of experts stays up to date on the latest industry trends and best practices to ensure that our clients see the best possible results from their PPC advertising efforts. Whether you are looking to drive more traffic to your website, increase brand engagement, or drive sales, we can help you achieve your goals through targeted and data-driven PPC services.

  • What do PPC services include?

    PPC services, or pay-per-click services, are a type of digital advertising that involves creating ads and paying for each click on those ads. These ads can appear on search engines, social media platforms, and other websites that allow advertising.


    PPC services typically include keyword research, ad creation, campaign management, and regular reporting and analysis. Keyword research involves identifying the most relevant and effective keywords to target in your ads. Ad creation involves crafting compelling and relevant ad copy that entices users to click through.


    Campaign management involves monitoring and adjusting your ads on an ongoing basis to optimize performance and ensure maximum return on investment. This includes setting bids for keywords, monitoring click-through rates, and adjusting targeting options.


    Regular reporting and analysis involve tracking performance metrics such as cost per click, conversion rate, and return on investment, and using that data to inform future adjustments and improvements to your PPC campaigns.


    Overall, PPC services are a valuable tool for businesses looking to increase their online presence and drive traffic to their website. With the right strategy and execution, PPC advertising can deliver a significant return on investment.

  • Why work with a PPC management company?

    As a digital marketing agency, we specialize in offering PPC management services, which can provide enormous benefits to your online business. Essentially, Pay-Per-Click (PPC) advertising is a way of generating traffic to your website by paying for clicks on your ads. These ads are shown in search engines, social media platforms, and a variety of other websites.


    Why work with a PPC management company? The answer is simple: it can save you money, time, and headaches. PPC management companies have the experience needed to create and manage effective campaigns that generate conversions and maximize your ROI. Our team of experts can help you:


    Set up and optimize your campaigns: Setting up a PPC campaign is not as easy as it seems, and optimizing it for maximum results can be even harder. By working with a PPC management company, you can ensure that your campaigns are set up correctly from the start, and that they are continuously optimized to achieve your goals.


    • Conduct in-depth keyword research: Targeting the right keywords is crucial for any successful PPC campaign. Our team can conduct thorough research to help you select the best keywords for your business, ensuring that you attract the right audience.

    • Improve your ad copy: Writing effective ad copy is a skill that takes time and practice. Our team of copywriters can craft compelling ad copy that speaks to your target audience and prompts them to take action.

    • Provide detailed reporting and analysis: PPC management companies provide regular reports that offer insights into how your campaigns are performing. This can help you make informed decisions about your ad spend and adjust your strategy accordingly.

    In conclusion, working with a PPC management company can take your online advertising efforts to the next level. By leveraging their expertise, you can generate more targeted traffic, increase conversions, and ultimately grow your business.

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